ART DIRECTION. IDENTITY. INTERACTIVE. PRINT.


EVERWILD COLLECTIVE

 

THE EVERWILD COLLECTIVE...

The Everwild Collective is the ongoing story of two friends sharing who they are as hunters, as conservationists, and as land managers. They dive into all the aspects of the outdoors with a desire to know this growth, to breath it in deeply. Embracing the challenge of the modern outdoorsman.

The challenge in creating what is known as the EVERWILD COLLECTIVE, was to mold together a thought and lifestyle that's been around for ages. That lifestyle is heavily associated with a specific demographic yet the GOAL was in the end to show the perspective of an modern/artistic outdoorsman and make it relevant for the old school.

The overall feel is established through artistic photography and the constant use of the branding which uses a more modern mark but also subtly lends itself to mimicking and arrowhead or mountain. The use of a fair amount of drone photography/videography also helps the brand to stand apart. 

 

DESIGN + BRANDING

Branding for EW consisted of logo design for web, print, apparel as well as video integration.

 
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Photography 

Photography for EW consisted of location scouting, modeling, art direction and photography as well as both video and images captured by drone.

Clients include: Danner Boots, Bear Archery, First Lite, Lacrosse Boots, Skeleton Optics, Browning

 

VIDEOGRAPHY 

Photography for EW consisted of location scouting, modeling, art direction and photography as well as both video and images captured by drone.

Clients include: Danner Boots, Bear Archery, First Lite, Lacrosse Boots, Skeleton Optics, Browning